UGC videos for your ads, made by Moroccan creators

What is UGC, and how is it different from an influencer post?

UGC stands for user-generated content: a video that looks like a real customer made it. The creator films an unboxing, a review, a demo or a before-and-after on their phone, then delivers the file.

With an influencer, you pay for the content and its audience: the video goes out on their account. With UGC, you pay for the content alone: the video runs on your accounts, your website or in your ads. So the creator’s follower count matters less than the quality of their videos.

Many clients combine both: an influencer to launch a product, then the best UGC videos as ads. The full comparison is in our UGC guide.

Should UGC be filmed in Darija, French or Arabic?

Pick your customers’ language. A video in Darija, filmed at home by someone who looks like them, feels closer than a translated ad. French or Arabic work when your brand already speaks to its customers that way.

The safest approach is to test: run the same video in two languages and compare the cost per order in your ads manager. Always add subtitles for people watching without sound.

In the UGC creators directory, the content language filter shows who films in Darija, French, Arabic, English or Amazigh.

What goes into a UGC video brief?

A good brief fits on one page and saves endless revisions. Our free brief template covers these points:

• The product and the problem it solves, in one sentence.
• Three points to show, in order.
• The length, often 15 to 30 seconds, and the vertical 9:16 format.
• The language, and whether you want subtitles.
• Two different hooks for the first three seconds: they are what you will test in your ads.
• The delivery date, the number of revisions and how the product reaches the creator.

Which usage rights should the quote cover?

You are not buying the video forever: you are buying a right to use it, on set channels for a set period. Write them into the quote before filming, starting from the quote template, then into the agreement with our contract template.

• Organic: the video is posted on your accounts and website, with no ad budget.
• Ads: the video runs in paid campaigns. Name the platforms (Meta, TikTok) and the period; this right is often paid for separately.
• Period: one month, three months, a year. After that, ask the creator again.
• Files: a version without music or on-screen text if you want to re-edit it.

How do I become a UGC creator and set my prices?

You do not need many followers: the client pays for the video, not your audience. Film 3 to 5 sample videos on your phone with products you already own: vertical 9:16, 15 to 30 seconds, with a hook in the first three seconds. Film at least one in Darija and one in French.

For your prices, start at the bottom of your tier’s range, then move up with experience and with ads that worked. Example: 3 videos at 800 MAD, so 2,400 MAD for the bundle. Ad usage rights are invoiced separately, for a limited period.

On Kreators, pick the UGC niche, publish a UGC video package with its price, delivery time and revisions, and link your sample videos from your page at kreators.ma/yourname. Present them as personal samples, not as paid work. It is all in become a UGC creator.