Creators and their prices in MAD for every client proposal

How do you find influencers for a client in Morocco?

Start from the brief, not a name: the customers’ city, the niche, the platform, the language and the budget. The directory combines these filters, for example beauty creators in Casablanca or food creators in Marrakesh.

For a brand present in several cities, compare the same niche in Casablanca, Rabat, Marrakesh and Tangier. Audiences in Rabat, Salé and Kenitra often overlap, as do those in Fez and Meknes.

How do you compare creators across cities and platforms?

The same budget does not buy the same thing everywhere. Compare like for like, same format and same audience size, then look at what the price does not show:

• Engagement against accounts of the same size: it drops as accounts grow. The engagement rate calculator gives the normal range.
• The share of the audience in Morocco, when it is declared on the profile, then the cities, to check on an insights screenshot.
• Price per format: on TikTok a video usually costs a little less than an Instagram Reel; on YouTube, about 1.8 times the Instagram price.
• Delivery time, number of revisions and response time when it is shown.
• Profiles labelled Example are fictional: never put them in a proposal.

How do you invoice with auto-entrepreneur creators?

Many Moroccan creators work as auto-entrepreneurs. Tick Can issue an invoice in the directory and, before paying, ask for an invoice that shows the creator’s ICE and that of your agency or your client.

Worth knowing: above 80,000 DH of services bought from the same auto-entrepreneur in a year, the client withholds 30% at source on the part above that threshold (General Tax Code, article 73). An agency that often books the same creator can reach it quickly. The details are in our auto-entrepreneur guide. This is not tax advice: have your invoicing checked by an accountant.

What goes in an influencer brief?

A one-page brief saves back-and-forth and gives every creator the same starting point. Our brief template covers these headings:

• The client, the product and a measurable goal: 50 bookings, 200 orders, 30 WhatsApp messages.
• Deliverables: formats, length, number of pieces, shooting and posting dates.
• The key message, the tone and what to avoid. Let the creator speak the way they usually do.
• Approval: who approves, within what time and with how many revisions.
• Budget, deposit, usage rights and disclosure. The detailed clauses are in our contract template.

Does Kreators replace an influencer agency?

No. Kreators is a directory: it saves you time finding and comparing creators, but strategy, negotiation, coordination and reporting remain your job. Clients who want to do it all themselves read our guide agency or direct contact; those running a national campaign still need you.