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Influencer campaign brief template

An influencer brief tells the creator what you expect before they quote a price: the product, the goal, the audience and city, the platforms and content, the dates, the key messages, the do’s and don’ts, the budget in MAD, usage rights and payment. Fill in the fields to get a sheet to print and a text for WhatsApp. Nothing is sent to Kreators.

The project
Goal
Audience
Content
Platforms
Messages and guidelines
Budget and rights
Payment

The usual practice is 30 to 50% on agreement and the balance after posting.

Your contact details

Sheet to print

Campaign brief

Your business or brand

30 October 2026

Payment

Deposit on agreement:
40%

Nothing is sent: the brief stays in your browser.

Text for WhatsApp

*Campaign brief* *Payment* Deposit on agreement: 40%

How it works

  1. 1

    Describe your business, the product and the goal, then the audience and city you want to reach.

  2. 2

    Add the platforms, content and dates, key messages, budget in MAD, usage rights and payment.

  3. 3

    Copy the text for WhatsApp or print the sheet, then send it to the creators you picked.

Questions? Answered

What goes in an influencer brief?

The business and product, the goal, the audience and city, platforms and formats, the number of creators, the content and dates, key messages, do’s and don’ts, the budget in MAD and what it covers, usage rights, payment and your contact details.

Is a brief the same as a campaign specification?

Much the same document. For an influencer campaign one page is enough: the shorter and more precise the brief, the faster creators reply, with a fair price.

How much should I budget for an influencer campaign?

Start from the October 2026 market ranges: an Instagram post costs 200 to 1,500 MAD with a nano-influencer (under 10,000 followers) and 1,500 to 5,000 MAD with a micro-influencer (10,000 to 50,000). Estimate yours with the rate calculator.

How do I pay the creator?

Directly, with no middleman: the usual practice is a 30 to 50% deposit on agreement and the balance after posting, against an invoice. Kreators never handles payments and takes no commission.

Must the post be labelled as an ad?

Yes. In Morocco, advertising shown to the public must clearly state that it is advertising (law 31-08, article 23). Ask the creator to turn on the paid partnership label, and never ask them to present the ad as a spontaneous review.

Is my information sent to Kreators?

No. The brief is built in your browser and nothing is stored. To find creators to send it to, browse the directory by city, niche and budget.

Sources

Checked on 29 October 2026

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