How much to charge, or how much to budget?
The calculator places the account in its audience tier (nano, micro, mid-tier, macro, star), then adjusts the price for format and engagement. For example, an Instagram account with 20,000 followers usually charges around 3,000 MAD for a post and 4,800 MAD for a Reel in Morocco in 2026.
How it works
- 1
Pick the platform and the format.
- 2
Enter the follower count and the engagement level.
- 3
Read the range: it is a starting point to set or negotiate a price.
Questions? Answered
Where do these prices come from?
From ranges seen on the Moroccan market and packages published on Kreators. The rates page explains the method and the real medians.
Should I show my prices?
Yes: a client who sees your prices writes sooner, and you avoid out-of-budget requests. On Kreators your packages show in MAD.
Are ad rights included?
No. If the client reuses the video in paid ads, that is negotiated separately: write the channels and the duration in the quote.
Other free tools
- Check an influencer: engagement rate calculatorWork out the engagement rate of an Instagram or TikTok account before you pay an influencer, and spot fake followers. Free, no sign-up.
- Create a WhatsApp link with a messageCreate a wa.me link that opens WhatsApp with your Moroccan number and a ready message. Put it in your Instagram or TikTok bio. Free.
- Invoice template for auto-entrepreneur creatorsCreate the invoice for a collaboration: your details, the client’s ICE, the service and the price in MAD. Free, to print or save as PDF.
- Influencer ratesMedian prices in MAD by platform, format and audience size.