Find Moroccan influencers and see their prices before you write

How do you choose an influencer in Morocco?

Do not choose by follower count. For a brand, three things come before price: engagement, where the audience lives and the quality of past content.

• Engagement: the average likes and comments on the last ten posts, divided by the follower count, times 100. Compare it with accounts of the same size in the engagement rate calculator.
• Audience city: when the creator has filled it in, the profile shows the share of their audience in Morocco. Ask for a screenshot of their insights to see the cities: a Casablanca creator mostly reaches Casablanca.
• Past content: look at how they presented other products, whether they speak naturally in Darija, French or Arabic, and whether their followers ask real questions in the comments.
• Fake followers: a sudden jump in followers without a viral video, or Reel views far below the follower count, should worry you. Our fake followers guide covers every check.

Do you need an influencer agency in Morocco?

An agency helps with a national launch with ten creators or more, celebrities or an event: it picks, negotiates, follows the posts and sends you a report, for a fee, a percentage or a margin.

For a campaign with two to five creators, direct contact is often enough: the whole budget goes to the creators, and you handle the brief, the agreement and the follow-up. Kreators is not an agency: it is a directory where you choose and contact creators yourself. Our guide agency or direct contact helps you decide.

What contract should you sign with an influencer?

One or two pages are enough, as long as they are written before the first payment. Our influencer contract template covers the useful clauses:

• Deliverables: formats, number of pieces, posting dates and number of revisions.
• The price in MAD, the deposit (often 30 to 50% on signing) and the balance after posting.
• Usage rights: where you can reuse the video (your accounts, your ads) and for how long. Paid-ad use is negotiated separately.
• Disclosure: the Paid partnership label on Instagram and the commercial content disclosure setting on TikTok.
• Any exclusivity, and what happens if the content is cancelled or late.

How do you plan a Ramadan influencer campaign?

Ramadan is Morocco’s biggest advertising season: in the first ten days of Ramadan 2026, advertisers spent 425 million dirhams on media, according to the Moroccan observatory OMLI (Les Impériales). Ramadan 2027 is expected to start around 8 February, with the exact date depending on the crescent sighting.

Book creators four to six weeks ahead, plan content for ftour, shour and Eid, post food content after the fast is broken and keep a family tone. The full calendar is in our Ramadan campaign guide, and the profiles are among food creators and family creators.

How do you measure an influencer campaign?

Write down a goal before you start, such as 50 orders, 200 visits or 30 WhatsApp messages, then give each creator their own tracking:

• A promo code per creator, so you know who really sold.
• A link or a QR code per creator, to your site or to a WhatsApp link with a ready message.
• Content insights: with the Paid partnership label, the tagged brand can see the insights on Instagram; otherwise, ask for screenshots seven days after posting.
• Keep the creators who brought you customers: a direct relationship is easy to renew.