Influencer media kit and rate card: a free template in MAD
A media kit is a one- or two-page sheet that introduces a creator to clients: who you are, your audience with its share in Morocco and top cities, your engagement, your formats and prices in MAD, your past partnerships and how to reach you. As of October 2026, start from the market ranges to set your prices and update the sheet every month.
Kreators editorial team · Updated 29 Oct 2026
What is a media kit for?
A client who finds your account asks three questions: who will see the content, what it costs, how to reach you. A media kit answers them in a minute, without a long back-and-forth.
It also helps agencies, which compare several creators for the same client. And it helps you: filling it in forces you to set your prices.
What should an influencer media kit include?
- Introduction: name, photo, city, niche, one sentence on what you do and for whom.
- Audience: followers per platform, share of the audience in Morocco, top three cities, main age group and gender.
- Engagement: average engagement rate and average views of Reels or videos over 30 days.
- Formats and prices: your packages in MAD, with what is included and the options.
- Past partnerships: the clients, with their consent, and a concrete result if you have one.
- Contact: business WhatsApp, email, link to your profile.
Media kit template to fill in
| Section | What you write | Example |
|---|---|---|
| Introduction | Name, city, niche, one sentence | Food creator in Rabat, good places on a small budget |
| Platforms | Followers per account | Instagram 25,000 · TikTok 9,000 |
| Audience in Morocco | Share of followers in Morocco | 82% |
| Top cities | The top three | Rabat, Salé, Casablanca |
| Age and gender | Main group | 18 to 34, 70% women |
| Engagement | Average over the last 10 posts | 4.1% |
| Average views | Reels or videos, last 30 days | 12,000 views |
| Formats and prices | Your packages in MAD | See the rate card below |
| Partnerships | Past clients, with their consent | Two cafés and a delicatessen in Rabat |
| Contact | WhatsApp, email, profile | kreators.ma/your-name |
| Last updated | Date | October 2026 |
Where do I find my audience statistics?
- Instagram: on a public account, from 100 followers, insights show your follower growth, their top cities and countries, age range and most active times, over a period you pick within the last 90 days.
- TikTok, YouTube, Snapchat and Facebook have their own analytics too: note the same items for each account.
- Engagement: work it out with the engagement rate calculator.
Sample rate card in MAD
Example: an Instagram creator with 25,000 followers, so in the micro tier, using the median of the October 2026 market ranges. Adjust for your engagement and your niche.
| Package | What is included | Price |
|---|---|---|
| Instagram post | 1 photo or carousel, caption, client tag | 3,000 MAD |
| Story | 1 story with a link or mention | 1,200 MAD |
| 3-story pack | 3 stories on the same day | 3,200 MAD |
| Instagram Reel | 30 to 60-second video posted on the account | 4,800 MAD |
| Reel + 3 stories pack | The Reel and 3 stories pointing to it | 7,500 MAD |
| TikTok video | Video posted on TikTok (≈ 0.9× a Reel) | 4,300 MAD |
| UGC video | Delivered video, not posted (≈ 0.8× a post) | 2,400 MAD |
| Ad usage rights | Running the video as an ad | To be set in the quote |
In this example, packs cost about 10% less than the same formats bought separately; set your own discount. Add your terms: deposit, delivery time, number of revisions, travel outside your city.
Compare with Instagram rates in Morocco and test your account in the rate calculator.
Can my Kreators profile be my media kit?
Yes. Your Kreators profile shows your city, niche, platforms and up to five packages with their prices in MAD. You edit it whenever you like, and a client who views it contacts you directly on WhatsApp, by phone or by email.
You also get a link-in-bio page, kreators.ma/your-name, and a QR code to share. It is all free at launch with no commission: see the creators page.
PDF or link: how should I send my media kit?
| Link (Kreators profile) | ||
|---|---|---|
| Updates | New file at every change | Instant, same link |
| On WhatsApp | Attachment to download | Opens in one tap |
| For an agency | Easy to add to a deck | Easy to paste in an email |
| Risk | An old version going around | None if the profile is up to date |
- Put the link in your first message, as in our sample messages to businesses.
- Keep a light one- or two-page PDF for agencies and clients who ask for it.
- Name it clearly: MediaKit_YourName_October2026.pdf.
- Write the last-updated date at the bottom of the page.