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TikTok influencer prices in Morocco (2026)

In October 2026, a TikTok video from a Moroccan micro-creator usually costs between 2,150 MAD and 7,200 MAD. TikTok is slightly cheaper than Instagram for the same audience, but a video that takes off can reach far beyond the creator's followers.

TikTok

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What a TikTok influencer costs in Morocco by audience size, in MAD
AudienceVideoLive
Nanounder 10,000 followers300 – 2,150 MAD*median 1,000 MAD250 – 2,050 MAD*median 950 MAD
Micro10,000 to 50,0002,150 – 7,200 MAD*median 4,300 MAD2,050 – 6,750 MAD*median 4,050 MAD
Mid-tier50,000 to 250,0007,200 – 26,000 MAD*median 14,500 MAD6,750 – 24,500 MAD*median 13,500 MAD
Macro250,000 to 1 million26,000 – 86,500 MAD*median 50,500 MAD24,500 – 81,000 MAD*median 47,500 MAD
Starover 1 million86,500 – 216,000 MAD*median 129,500 MAD81,000 – 202,500 MAD*median 121,500 MAD

* Market range: fewer than 20 published packages in this cell, so we show the prices seen on the Moroccan market.

Real prices: 25th to 75th percentile of packages published on Kreators, median in bold.

What changes the price

  • Engagement

    An account with 20,000 active followers is often worth more than one with 80,000 passive ones. Read the comments, not just the follower count.

  • Niche

    Beauty, finance, tech and cars cost more than general lifestyle: the audience is more qualified and advertisers compete for it.

  • Usage rights

    Reusing the video in paid ads is negotiated separately: write in the quote where it will run and for how long.

  • Exclusivity

    Asking the creator not to work with a competitor for a month raises the price.

  • Lead time and travel

    A request for tomorrow, or a shoot in another city, is added to the rate. Plan at least a week ahead.

  • Bundles

    A Reel plus three stories almost always costs less than the same formats bought separately.

Sample budgets

  • A small shop's first try

    1,000 to 3,000 MAD: 2 nano creators from your city, 3 stories each, or a product swap for one video.

  • A café opening in Casablanca

    3 food micro-influencers, each with 1 Reel and 2 stories: about 10,000 to 30,000 MAD, less with bundles.

  • A cosmetics brand launch

    1 mid-tier beauty creator (Reel + stories) and 5 nano creators for UGC: about 12,000 to 40,000 MAD.

  • A new online shop

    4 UGC videos for your ads, not posted on the creators' accounts: about 2,000 to 8,000 MAD.

TikTok creators who publish their prices

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Rate FAQ

How much is a sponsored TikTok video in Morocco?

About 2,150 to 7,200 MAD from a micro-creator and 7,200 to 26,000 MAD from a mid-tier creator. Comedy and food creators are the most requested.

What is the difference between a TikTok video and a UGC video?

A TikTok video is posted on the creator's account and reaches their audience. A UGC video is delivered to you unposted, for your own ads, and usually costs less.

How much does an influencer cost in Morocco?

Mostly it depends on audience and format. For an Instagram post, expect about 200 to 1,500 MAD from a nano-influencer, 1,500 to 5,000 MAD from a micro-influencer and 5,000 to 18,000 MAD above 50,000 followers. Stars charge over 60,000 MAD.

What does an Instagram story cost in Morocco?

A story usually costs 30 to 50% of the same creator's post, so about 600 to 2,000 MAD from a micro-influencer. Creators often sell stories in sets of three.

Should I pay a micro-influencer or a big account?

For a local business or a small budget, several micro-influencers usually bring more enquiries than one star: their audience is closer and more engaged, and the cost per customer is lower.

Can I pay an influencer with products?

Yes, many nano creators accept products or services in exchange. Say so in your first message and be clear about what you expect in return.

Do prices include VAT?

Creators registered as auto-entrepreneurs do not charge VAT. Agencies and companies usually add it to the listed price. Ask for an invoice before you pay.

Does Kreators take a commission?

No. You contact the creator directly and pay them directly. Kreators is free at launch for creators and clients alike.

Method

  1. We classify every package published on Kreators by a real creator (example profiles never count) by platform, format and the creator's audience on that platform.
  2. When a cell has at least 20 packages, we show the 25th and 75th percentiles with the median. Below that, we show the range seen on the Moroccan market (agency rate cards, creators' public offers) and how many packages are already published.
  3. Prices are recomputed on every visit from live packages and rounded to 50 MAD (500 MAD above 10,000).
  4. These figures are indicative: each creator sets their own price and can negotiate it.

Sources for the market ranges

Checked on 29 October 2026. Jobsquare publishes no method; the press gives one-off prices. The ranges remain indicative.

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