How to become a UGC creator in Morocco: portfolio, gear, prices and clients
To become a UGC creator in Morocco, you do not need many followers: film 3 to 5 sample videos on your phone, vertical 9:16, gather them in a portfolio and pitch them to online shops and businesses. As of October 2026, the market range for a UGC video is about 0.8 times that of an Instagram post; ad usage rights are to be set in the quote.
Kreators editorial team · Updated 29 Oct 2026
What is a UGC creator?
A UGC creator films videos that look like a real customer made them: an unboxing, a review, a demo. The client posts them on their accounts, on their website or as ads. You do not have to post them on your own account.
| UGC creator | Influencer | |
|---|---|---|
| What the client pays for | The video | The video and the audience |
| Posted on your account | No | Yes |
| Followers needed | No minimum | Depends on the campaign |
| What matters | The hook, clarity, credibility | Audience, engagement, city |
You are paid for the content, not for your audience, so UGC is open to you from day one. To see what clients expect, also read our UGC guide for clients.
How do I build a UGC portfolio with 3 to 5 videos?
- Use products you already own: a skincare item, a grocery product, a phone accessory.
- Change format with each video: unboxing, face-to-camera review, demo, before and after, “3 reasons to buy it”.
- Keep to 15 to 30 seconds, vertical 9:16, with a hook in the first three seconds.
- Add captions and shoot at least one video in Darija and one in French.
- Offer two hooks for the same video: that is what clients test in ads.
- Put everything on one page: your Kreators profile, with your UGC packages, does the job well.
| Sample portfolio | Format | Length | Language |
|---|---|---|---|
| Video 1 | Unboxing a face-care product | 20 s | Darija |
| Video 2 | Face-to-camera review of a phone accessory | 30 s | French |
| Video 3 | Quick recipe with a grocery product | 30 s | Darija |
| Video 4 | Before and after: tidying, hair or cleaning | 15 s | No speech, captions |
| Video 5 | “3 reasons to buy it”, two hooks | 25 s | Darija and French |
What gear do I need on a small budget?
| Need | Budget option | Why |
|---|---|---|
| Image | Your phone, rear camera, clean lens | Often sharper than the front camera |
| Light | A window in front of you, then a small LED lamp | Good light matters more than the phone model |
| Sound | A wired or wireless clip-on mic | People forgive average images, not crackling sound |
| Stability | A small tripod with a phone mount | Steady shots that are easy to redo |
| Editing | A mobile editing app with automatic captions | Cuts, on-screen text, captions |
Shoot vertically. TikTok recommends 9:16 for its video ads, at a resolution of at least 540 × 960 pixels: filming in 1080 × 1920 gives you room to spare. Export as MP4, a format TikTok accepts.
How much should I charge for a UGC video in Morocco?
As of October 2026, the market range for a UGC video is about 0.8 times that of an Instagram post. Since UGC is not priced on audience, use the tiers as a ladder: you start at the bottom and move up with experience and ads that worked.
| Benchmark | Instagram post | UGC video (≈ 0.8×) | UGC median |
|---|---|---|---|
| Nano | 200 to 1,500 MAD | 150 to 1,200 MAD | ≈ 550 MAD |
| Micro | 1,500 to 5,000 MAD | 1,200 to 4,000 MAD | ≈ 2,400 MAD |
| Mid-tier | 5,000 to 18,000 MAD | 4,000 to 14,500 MAD | ≈ 8,000 MAD |
Example: you are starting out and offer 3 videos at 800 MAD each, so 2,400 MAD for the bundle. Ad usage rights, meaning running the video as a Meta or TikTok ad, are billed separately or for a limited period: length, channels and price are to be set in the quote.
On TikTok, a client can also sponsor a video posted on your account through Spark Ads, with your authorisation, whose duration can be set. Instagram offers partnership ads for the same purpose. Either way it is ad usage, and it is negotiated.
To place your account, work out the price of a post with the rate calculator, then multiply by 0.8.
Where do I find UGC clients?
- Moroccan online shops that already advertise on Instagram and TikTok: they refresh their videos often.
- Businesses in your city: cosmetics, restaurants, home appliances, clothing.
- Agencies looking for UGC creators for several clients at once.
- The Kreators directory: pick the UGC niche and publish your packages; clients browsing UGC creators contact you and pay you directly.
How it works is explained on the UGC page. For the first message, reuse the examples in the paid collaborations guide.
Why is Darija an advantage in UGC?
A video in Darija, filmed at home by someone who looks like the customer, feels more credible than a translated ad. For a shop selling in Morocco, that is your edge over videos produced elsewhere.
- Offer a Darija version and a French version of the same video.
- Keep everyday words such as «واعر» or «مزيان بزاف»: they sound truer than a script read aloud.
- Caption in the ad's language for people watching with the sound off.
How do I deliver a UGC video?
- Confirm the brief in writing: product, three points to show, length, language, number of revisions.
- Deliver the edited video and, if agreed, the raw footage and a version without captions.
- Name files clearly: client_product_hook1_v1.mp4.
- Send the invoice with the delivery, for example with the auto-entrepreneur invoice template.