أسعار مؤثري Facebook في المغرب 2026
في أكتوبر 2026، يكلف منشور فيسبوك لدى مؤثر مغربي صغير عادة ما بين 900 MAD و3.000 MAD. يصل فيسبوك إلى جمهور أوسع وأكبر سنا من إنستغرام وتيك توك، بسعر أقل غالبا.
- آخر تحديث 29 أكتوبر 2026
- نطاقات السوق
- المنهجية
- تحميل البيانات (CSV)
| الجمهور | منشور | فيديو |
|---|---|---|
| نانوأقل من 10 آلاف متابع | 100 – 900 MAD*الوسيط 400 MAD | 200 – 1.450 MAD*الوسيط 650 MAD |
| مايكرومن 10 آلاف إلى 50 ألف | 900 – 3.000 MAD*الوسيط 1.800 MAD | 1.450 – 4.800 MAD*الوسيط 2.900 MAD |
| متوسطمن 50 ألف إلى 250 ألف | 3.000 – 11.000 MAD*الوسيط 6.000 MAD | 4.800 – 17.500 MAD*الوسيط 9.600 MAD |
| ماكرومن 250 ألف إلى مليون | 11.000 – 36.000 MAD*الوسيط 21.000 MAD | 17.500 – 57.500 MAD*الوسيط 33.500 MAD |
| نجمأكثر من مليون | 36.000 – 90.000 MAD*الوسيط 54.000 MAD | 57.500 – 144.000 MAD*الوسيط 86.500 MAD |
* نطاق السوق: أقل من 20 عرضا منشورا في هذه الخانة، لذلك نعرض الأسعار الملاحظة في السوق المغربية.
أسعار حقيقية: من المئين 25 إلى المئين 75 من العروض المنشورة على Kreators، والوسيط بالخط العريض.
ما الذي يغير السعر
التفاعل
حساب بعشرين ألف متابع متفاعل يساوي غالبا أكثر من حساب بثمانين ألفا قليل التفاعل. انظر إلى التعليقات وليس فقط إلى عدد المتابعين.
المجال
الجمال والمال والتقنية والسيارات أغلى من أسلوب الحياة العام، لأن الجمهور أكثر تأهيلا والمعلنين أكثر.
حقوق الاستخدام
إعادة استخدام الفيديو في إعلاناتك الممولة يتفاوض عليها بشكل منفصل: اكتب في عرض السعر أين سيبث ولأي مدة.
الحصرية
طلب عدم العمل مع منافس لمدة شهر يرفع السعر.
الآجال والتنقل
الطلب المستعجل أو التصوير في مدينة أخرى يضاف إلى السعر. خطط لأسبوع على الأقل.
الباقات
ريلز مع ثلاث ستوريات أرخص دائما تقريبا من نفس الصيغ مشتراة منفصلة.
أمثلة على الميزانيات
متجر صغير، تجربة أولى
من 1000 إلى 3000 درهم: صانعا محتوى نانو من مدينتك، ثلاث ستوريات لكل واحد، أو تبادل منتج مقابل فيديو.
افتتاح مقهى في الدار البيضاء
3 مؤثرين صغار في مجال الطعام، لكل واحد ريلز وستوريان: حوالي 10 آلاف إلى 30 ألف درهم، وأقل مع الباقات.
إطلاق علامة مستحضرات تجميل
صانعة محتوى جمال متوسطة (ريلز وستوريات) و5 صانعات نانو لمحتوى UGC: حوالي 12 ألف إلى 40 ألف درهم.
متجر إلكتروني في بدايته
4 فيديوهات UGC لإعلاناتك دون نشر على الحسابات: حوالي 2000 إلى 8000 درهم.
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أسئلة شائعة حول الأسعار
هل لا يزال فيسبوك مفيدا للتسويق عبر المؤثرين في المغرب؟
نعم للوصول إلى جمهور أكبر سنا أو خارج المدن الكبرى. الأسعار فيه أقل بحوالي 40% من إنستغرام لنفس الجمهور.
كم يكلف مؤثر في المغرب؟
يعتمد ذلك أساسا على الجمهور والصيغة. لمنشور إنستغرام، احسب حوالي 200 إلى 1500 درهم لدى مؤثر نانو، و1500 إلى 5000 درهم لدى مؤثر صغير، و5000 إلى 18 ألف درهم فوق 50 ألف متابع. النجوم يتجاوزون 60 ألف درهم.
ما سعر ستوري إنستغرام في المغرب؟
تكلف الستوري عادة 30 إلى 50% من سعر منشور نفس صانع المحتوى، أي حوالي 600 إلى 2000 درهم لدى مؤثر صغير. وغالبا ما تباع الستوريات في مجموعات من ثلاث.
هل أختار مؤثرا صغيرا أم حسابا كبيرا؟
لمحل محلي أو ميزانية صغيرة، يجلب عدة مؤثرين صغار عادة اتصالات أكثر من نجم واحد: جمهورهم أقرب وأكثر تفاعلا، وتكلفة كل زبون أقل.
هل يمكن الدفع للمؤثر بالمنتجات؟
نعم، يقبل كثير من صناع المحتوى النانو تبادل المنتجات أو الخدمات. وضح ذلك من الرسالة الأولى وكن واضحا بشأن ما تنتظره في المقابل.
هل الضريبة على القيمة المضافة مشمولة في الأسعار؟
لا يفوتر صناع المحتوى المقاولون الذاتيون الضريبة على القيمة المضافة. أما الوكالات والشركات فتضيفها عادة إلى السعر المعروض. اطلب فاتورة قبل الدفع.
هل يأخذ Kreators عمولة؟
لا. تتواصل مع صانع المحتوى مباشرة وتدفع له مباشرة. Kreators مجاني عند الإطلاق لصناع المحتوى وللزبناء.
المنهجية
- نصنف كل عرض نشره صانع محتوى حقيقي على Kreators (لا تحتسب الحسابات النموذجية أبدا) حسب المنصة والصيغة وجمهوره على تلك المنصة.
- عندما تضم الخانة 20 عرضا على الأقل، نعرض المئين 25 والمئين 75 مع الوسيط. وتحت ذلك، نعرض النطاق الملاحظ في السوق المغربية (لوائح أسعار الوكالات والعروض العلنية لصناع المحتوى) وعدد العروض المنشورة.
- تعاد حسابات الأسعار في كل زيارة انطلاقا من العروض المنشورة، وتقرب إلى 50 درهما (500 درهم فوق 10 آلاف).
- هذه الأرقام استرشادية: كل صانع محتوى يحدد سعره ويمكنه التفاوض عليه.
مصادر نطاقات السوق
- Jobsquare, « Métiers et salaires du marketing d’influence au Maroc », 8 mai 2026
- La Vie Éco, « Influenceurs : des incognitos aux yeux de la loi ? », 2020, mis à jour en 2022
- Finances News Hebdo, « Influenceurs au Maroc : la fin du Far West numérique », 1er août 2025
تم التحقق منها في 29 أكتوبر 2026. لا ينشر Jobsquare منهجيته، والصحافة تقدم أسعارا متفرقة. تبقى النطاقات استرشادية.